Draft — standard template, pending legal/DPO review before launch. This is not yet legal advice and has not been reviewed by a qualified lawyer or Data Protection Officer. Contact details below are placeholders.

FairwayLink Privacy Policy

Draft · Last updated: 26 June 2026 · Version draft-2026-06-26

FairwayLink ("FairwayLink", "the app", "we") is a golfer's app that lets you stay close to your golf club: spot something on the course and tell the club in a few taps, and get a real reply back. FairwayLink is a Fairway Dynamics product. This policy explains what personal data we collect when you use the app, why we use it, who we share it with, and the rights you have under UK GDPR and the UK Data Protection Act 2018.

1. Who is responsible for your data

Fairway Dynamics (the maker of FairwayLink) is the data controller for the FairwayLink app platform — your account, your identity across clubs, and the operation of the service.

Your golf club is a separate, independent organisation. When you submit a course report, message, or tip to a club, that club becomes responsible (a controller in its own right) for how it acts on what you sent. We pass your submission to the club and route their reply back to you; what the club does with it is governed by the club's own privacy practices. See §6 (Your club's role) below.

2. What personal data we collect

Account details you give us — your name, phone number, and (optional) email address. A passkey or sign-in with Apple/Google if you choose to use one.
Your FairwayLink identity— a stable account that lets you belong to one or more clubs and carries your reports and history with you (the "identity spine").
Reports and messages you submit — the text of a course report, a tip, or a message to the club, and any photos you attach.
Location for a report — if you choose to pin a report on the course map or attach your position, the location you tag. You can submit a report without location.
Photos — images you take or attach to a report, and the basic metadata they carry.
Device and technical data — device type, operating system, app version, a device/app identifier, and basic diagnostic logs (e.g. crash reports), used to run the app and keep it working.
Which clubs you belong to and your status with them— your membership or follow relationship with a club, and whether you are visible to that club's staff.

We do not ask for payment card details in FairwayLink — the golfer app is free to use.

3. Why we use it (lawful bases)

To run the app (contract) — creating and operating your account, carrying your identity across the clubs you belong to, and providing the service you asked for. Lawful basis: performance of a contract with you.
To route your reports to the right club (contract / legitimate interest) — delivering your report, tip, photo, or message to the club you submitted it to, and delivering the club's reply back to you.
To keep the app secure and working (legitimate interest) — preventing abuse and spam, debugging, fixing crashes, and improving the service. We balance this against your interests and keep it to what is necessary.
Marketing (consent) — we will only send you optional product news or marketing if you opt in, and you can withdraw consent at any time.

4. Who we share it with

Your club— the report, photo, location (if attached), and message you submit are shared with the specific club you sent them to, so the club's staff can act and reply. We share with the club you chose, not with every club.
Service providers (processors) — companies that host and run the app on our behalf (e.g. cloud hosting, photo/file storage, error monitoring, messaging delivery). They act only on our instructions under a contract.
Legal — where we are required to by law, or to protect the rights and safety of people or the platform.

We do not sell your personal data.

5. Keeping clubs separate (tenant isolation)

FairwayLink keeps each club's data logically separated. A report you send to one club is not exposed to another club. Your membership of a particular club is treated as confidential to you and that club — we don't broadcast which clubs you belong to. While a single FairwayLink account lets you move between the clubs you belong to, the content you submit stays scoped to the club it was meant for.

6. Your club's role

When your report or message reaches a club, that club decides what to do with it — whether to act on it, how to respond, and how long it keeps it within its own systems. The club is an independent controller for those decisions and has its own obligations under data protection law. If you want a club to delete something you sent it, you may need to contact the club directly as well as us; we will help you reach the right place.

7. How long we keep it (retention)

Account and identity — for as long as your account is active. When you delete your account, we remove or anonymise your personal data within a reasonable period (target: 30 days), except where we must keep something to meet a legal obligation.
Reports, messages, and photos— kept while they are relevant to the conversation with your club and to the running of the service, then deleted or anonymised. Copies held by your club are subject to the club's own retention.
Diagnostic and security logs — kept for a limited period needed for security and debugging.

8. Your rights

Under UK GDPR you have the right to:

Access — ask for a copy of the personal data we hold about you.
Rectification — correct your name, phone, or email from within the app, or ask us to fix it.
Erasure — ask us to delete your account and personal data.
Portability — ask for your data in a portable, machine-readable format.
Object / restrict — object to, or ask us to restrict, certain processing (e.g. processing based on legitimate interests).
Withdraw consent — turn off marketing, or any other consent-based processing, at any time.
Complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these, contact us using the details in §12. Some requests that concern a report you sent to a club may also need to involve that club (see §6).

9. Cookies and local storage

The app uses local storage on your device to keep you signed in and to remember your preferences and any draft reports. We don't use advertising cookies. Any analytics that are not strictly necessary will only run with your consent.

10. Security

We protect your data in transit and at rest using appropriate technical and organisational measures, including access controls and per-club separation. No system is perfectly secure, but we work to keep your data safe and will notify you and the regulator where the law requires it if something goes wrong.

11. Children

FairwayLink is intended for adults and is not directed at children. If you believe a child has provided us with personal data, please contact us so we can remove it.

12. Contact

Questions or requests about your data: [email protected]. (Placeholder contact — TODO: confirm the final legal entity and monitored privacy mailbox before launch.)

13. Changes to this policy

We may update this policy. The version tag at the top of this page shows which version is current. We will tell you about material changes through the app before they take effect.